Integrity
　Business does not prosper without integrity. Man can not live without integrity. We apply the highest ethical standards and act with integrity, respect and in an ethical manner with the public, clients, prospective clients and other participants in the global capital markets.
　Gratitude
　Thanksgiving is one of China’s traditional virtues. Employees are encouraged to respect and understand each other and learn to show their gratitude in both daily life and work.
　Professionalism
　We maintain and improve our professional competence and strive for excellence through continuous study. Our goal is to provide dedicated and highly efficient service to our customers.
　Innovation
　While advocating innovation in new business, we emphasize more on innovation in traditional businesses to achieve competitiveness through differentiation.

　Stability
　Seeking long-term interests, abiding by the laws & regulations and stableness lay the foundation for Tebon Securities’ growth strategy.
　Growth
　Seizing opportunities and striving to achieve both company growth and employee development.
　Sharing
　Enhancing teamwork and assuring sharing of benefits among its clients, shareholders and employees.
　Excellence
　Pursuing excellence is the goal for every Tebon employee.

　We promote people-oriented strategies as people are the most valuable asset of our development. We cherish people with both talent and integrity. We retain our talent through interpersonal relationships, pay and security, recognition and achievement.

　Chinese characters are a definite constituent of Tebon Securities’ brand, which combines Tebon Securities’ individualities of “upward”, “mobility”, and “stableness”. The logo’s round corners give the clients the assurance of affinity and state-of-art services.
　In January 2008, Tebon was awarded the title of China’s “Best Risk Management Securities Firm” by the 21st Century Business Herald. In May 2008, Tebon was awarded “Investment banking with the most potential” in china.
　In September 2008, Tebon once again won the prize of “China Outstanding Financial websites -- the Best Online Trading Website”.
　In March 2009, Tebon Securities' product Fortune Jiu Gong was awarded the "Best of Innovations Prize" of the “2008 Award of Chinese Securities Firms” by 21st Century Business Herald.
　The Company acts with gratitude and takes full corporate social responsibility.
　After May 2008 earthquake in Wenchuan, Tebon Securities and all its employees actively participated in the “aggregation love to Wenchuan” Charity fund-raising activities, the amount of accumulated fund raised nearly a million. In September 2009, Tebon Securities aided Fosun-Tebon Hope Primary School will be finishing construction and that will help more students of disaster area return to classroom as soon as possible.